Those starting a career in sales are taught the principle of “features and benefits.” That is, after describing the features of a product, it’s important to convey the benefits the product provides. The principle of “features and benefits” is evident everywhere in commercial advertising.

While the Bible is not selling a product, it clearly notes the benefits that will accrue to those who read it and put its words into practice. This is most clearly seen in the book of Revelation. Both the apostle John and Jesus Christ Himself say that keeping the prophetic words of Revelation will bring blessings to those who read and embrace its words. In other words, Revelation provides its own motivation for reading the book and being guided by what it says. Given the apocalyptic nature of the book, perhaps the Spirit added the promise of blessing as extra motivation for reading this last book of the Bible.

Set a goal to read through Revelation in the coming days and anticipate how God will keep His promise of blessing to you.

Those who would have the blessings of God’s testimonies must come under the bonds of his statutes.
Matthew Henry